I am Associate Professor of Marketing at ESCP Europe Business School. I received my PhD from the University of Zaragoza in March 2014. My main areas of research are consumer behavior in interactive media and service management. I am especially interested in the influence of technology on consumers’ and organizations’ behavior.
My research has been published in leading international journals such as the Journal of Service Research, Journal of Business Research, Journal of Service Management, Internet Research, The Service Industries Journal, Electronic Commerce Research, Industrial Management & Data Systems and Computers & Education.
For more information about my research, please visit my Academia.edu, Researchgate or Google Scholar profiles
Lorena Blasco-Arcas 