Publications

Articles in print or accepted at Refereed Journals

Azer, J., Blasco-Arcas, L., & Alexander, M. (2023). Visual Modality of Engagement: Conceptualization, Typology of Forms, and Outcomes. Journal of Service Research, 10946705231190867.

Blasco-Arcas, L., Kastanakis, M. N., Alcañiz, M., & Reyes-Menendez, A. (2023). Leveraging user behavior and data science technologies for management: An overview. Journal of Business Research, 154, 113325.

Blasco-Arcas, L., Falkheimer, J. & Heide, M. (2022). Crisis Communication in Service Ecosystems: Perspectives and Future Challenges. Journal of Service Management, 33 (4/5), 601-613

Blasco-Arcas, L., Lee, H. H. M., Kastanakis, M. N., Alcañiz, M., & Reyes-Menendez, A. (2022). The role of consumer data in marketing: A research agenda. Journal of Business Research, 146, 436-452.

Azer, J., Blasco-Arcas, L. and Harrigan, P. (2021), “#COVID-19: Forms and drivers of social media users’ engagement behavior toward a global crisis”. Journal of Business Research, 135, 99-111.

Blasco-Arcas, L., Alexander, M., Sörhammar, D., Jonas, J. M., Raithel, S., & Chen, T. (2020). Organizing actor Engagement: A platform perspective. Journal of Business Research, 118, 74-85.

Blasco-Arcas, Lorena, Hernández-Ortega, Blanca and Jiménez-Martínez, Julio (2016). Engagement platforms: the role of emotions in fostering customer engagement and brand image in interactive media. Journal of Service Theory and Practice, 26(5), 559-589. (Previously Managing Service Quality.Thomson ISI Social Science Citation Index. The ISI Impact Factor (2014) is 1.054).

Blasco-Arcas, Lorena, Hernández-Ortega, Blanca and Jiménez-Martínez, Julio (2014), “The online purchase as a context for co-creating experiences: drivers of and consequences for customer behavior”, Internet Research, Vol. 24(3), 393-412.  (Thomson ISI Social Science Citation Index. The ISI Impact Factor (2014) is 1.661).

Blasco-Arcas, Lorena, Hernández-Ortega, Blanca and Jiménez-Martínez, Julio (2014), “Collaborating online: the roles of interactivity and personalization”, The Service Industries Journal, Vol. 34 (8), 677-698. (Thomson ISI Social Science Citation Index. The ISI Impact Factor (2014) is 0.832)

Blasco-Arcas, Lorena, Hernández-Ortega, Blanca and Jiménez-Martínez, Julio (2013), “Adopting television as a new channel for e-commerce. The influence of interactive technologies on consumer behavior”, Electronic Commerce Research journal, Vol. 13 (4), 457-475. (Thomson ISI Social Science Citation Index. The  ISI Impact Factor (2013) is 1.632)

Blasco-Arcas, Lorena, Buil, Isabel, Hernández-Ortega, Blanca and Sese, F. Javier, (2013), “Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performance”, Computers & Education, Vol. 62 (march), 102-110. (Thomson ISI Social Science Citation Index. The  ISI Impact Factor (2013) is 2.630)

Blasco-Arcas, Lorena, Buil, Isabel, Hernández-Ortega, Blanca and Sese, F. Javier, (2012), “Student attitudes and learning performance derived from the use of clickers in class”, Edutec-e, Vol. 40.

Blasco-Arcas, Lorena, Aznar-Baranda, José-Ignacio, Hernández-Ortega, Blanca and Ruiz-Mas, José (2011), “IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news-on-demand packages”, Industrial Management & Data Systems, Vol. 111 (9), 1381-1398. (Thomson ISI Science Citation Index. The ISI Impact Factor (2011) is 1.472)